The synergy between mass-media and public management: a positive perspective for the Departments of Communication and Public Relations

Article English OPEN
Prodan (Mocanu) Ana-Maria;
(2012)
  • Publisher: University of Bucharest Publishing House
  • Journal: Manager,volume 16,issue 1 December,pages24-29 (issn: 1453-0503, eissn: 2286-170X)
  • Subject: synergy, mass-media, public management, public relations, communication, information | public management | synergy | HF5001-6182 | Business | information | mass-media | communication | public relations

The aim of this article is to emphasize the major role the departments of communication and public relations detains in the synergy process between mass-media and public institutions, starting from a series of short-circuits which have occurred in Romanian public sector... View more
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