: Healthy lifestyles’ promotion

Article Spanish OPEN
Fernández Gómez, Erika; Díaz-Campo, Jesús;
(2014)
  • Publisher: OberCom
  • Subject: [ SHS.INFO ] Humanities and Social Sciences/Library and information sciences | Televisión | Publicidad | Obesidad | Estilos de vida | Niños | [SHS.INFO] Humanities and Social Sciences/Library and information sciences | Alimentación

International audience; The goal of this research was to analyse the advertising of food broadcast by the two Spanish private thematic channels aimed at children with more audience in Spain (Neox and Boing). A content analysis was made in order to study the commercials ... View more
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