Foreign market entry strategies in developed and emerging economies: A case study of how the entry strategies of Norwegian oil service firms are affected by the differing institutional contexts of Australia and Brazil

Master thesis English OPEN
Arnstorp, Henrik;
  • Publisher: Institutt for industriell økonomi og teknologiledelse

When firms expand to foreign markets, their entry strategies unfold. Traditionally, research on entry strategies has focused exclusively on firm- and industry-specific factors and largely ignored the context constituted by the institutions of the host country. The insti... View more
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