Susceptibility and influence in social media word-of-mouth

Research, Preprint English OPEN
Claussen, Jörg; Engelstätter, Benjamin; Ward, Michael R.;
(2014)
  • Publisher: Mannheim: Zentrum für Europäische Wirtschaftsforschung (ZEW)
  • Subject: D85 | Social Networks | M31 | L14 | Word-of-Mouth | Word-of-Mouth,Peer Effects,Adoption,Social Networks,Video Games | Adoption | Peer Effects | 300 Sozialwissenschaften, Soziologie, Anthropologie | Video Games
    • jel: jel:D85 | jel:M31 | jel:L14
      ddc: ddc:330

Peer influence through word-of-mouth (WOM) plays an important role in many information systems but identification of causal effects is challenging. We identify causal WOM effects in the empirical setting of game adoption in a social network for gamers by exploitin... View more
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