publication . Article . Conference object . Preprint . 2014

Beyond information seeking: Consumers' online deliberation about the risks and benefits of red meat

Julie Barnett; Pieter Rutsaert; Pieter Rutsaert; Afrodita Marcu; Beate Seibt; Zuzanna Pieniak; Wim Verbeke; David Fletcher; Rui Gaspar; Rui Gaspar; ...
Open Access English
  • Published: 01 Jul 2014
Abstract
<p>Successfully engaging consumers in a dialogue may provide opportunities for better tailored and more effective communication about food-related risks and benefits. Using an online deliberation concept and software, VIZZATA™, we explored the validity of a behavioral measure of deliberation in an online environment in the context of consumers' perceptions and information seeking about the risks and benefits of red meat. Participants from Belgium, Portugal and the United Kingdom (<em>n=</em> 150) were given the opportunity to engage in an asynchronous interaction with the research team about the information provided. Online deliberation was operationalized as an...
Subjects
free text keywords: Agriculture and Food Sciences, Consumer, Information seeking, Online deliberation, Red meat, Risk-benefit communication, Consumer/Household Economics, Research and Development/Tech Change/Emerging Technologies, D12, D83, M31,, Food Science, Nutrition and Dietetics, Information seeking, Public relations, business.industry, business, Perception, media_common.quotation_subject, media_common, Social media, Psychology, Glossary, Online deliberation, Operationalization, Deliberation, Red meat, Marketing
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