Subject: Fishery products; Safety traceability; Image of fish products quality | Safety traceability | Fishery products | Electronic computers. Computer science | HB71-74 | Image of fish products quality | Economics as a science | HB1-3840 | QA75.5-76.95 | Economic theory. Demography
jel: jel:Q22 | jel:Q18
The paper follows two main objectives: to understand consumers’ perception of safety trasability and quality of fishery products and to identify communication levers in order to improve the perceived image of fishery products. The present research is focused on the fish... View more
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