The Traceability and Safety of Fishery Products
Gheorghe Adrian ZUGRAVU
- Publisher: Dunarea de Jos University of Galati
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics,
Fishery products; Safety traceability; Image of fish products quality | Safety traceability | Fishery products | Electronic computers. Computer science | HB71-74 | Image of fish products quality | Economics as a science | HB1-3840 | QA75.5-76.95 | Economic theory. Demography
The paper follows two main objectives: to understand consumers’ perception of safety trasability and quality of fishery products and to identify communication levers in order to improve the perceived image of fishery products. The present research is focused on the fishery products, regardless of their presentation – fresh, frozen or processed. This paper conducted a questionnaire survey of Romanian consumers’ perception toward fishery products. The empirical study with brands indicated that consumers are different awareness to domestic and foreign safety fish products. National fishery products got more attention from the consumers.