Learning to Dislike Chocolate: Conditioning Negative Attitudes toward Chocolate and Its Effect on Chocolate Consumption

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Yan Wang; Guosen Wang; Dingyuan Zhang; Lei Wang; Xianghua Cui; Jinglei Zhu; Yuan Fang;

Evaluative conditioning (EC) procedures can be used to form and change attitudes toward a wide variety of objects. The current study examined the effects of a negative EC procedure on attitudes toward chocolate, and whether it influenced chocolate evaluation and consump... View more
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