Learning to Dislike Chocolate: Conditioning Negative Attitudes toward Chocolate and Its Effect on Chocolate ConsumptionArticle English OPEN
Wang, Yan; Wang, Guosen; Zhang, Dingyuan; Wang, Lei; Cui, Xianghua; Zhu, Jinglei; Fang, Yuan; (2017)
- Publisher: Frontiers Media S.A.
- Journal: Frontiers in Psychology,volume 8 (issn: 1664-1078, eissn: 1664-1078)
- Related identifiers: , ,
Subject: chocolate evaluation | evaluative conditioning | explicit attitudes | Psychology | implicit attitudes | BF1-990 | Original Research | chocolate consumption Evaluative conditioning (EC) procedures can be used to form and change attitudes toward a wide variety of objects. The current study examined the effects of a negative EC procedure on attitudes toward chocolate, and whether it influenced chocolate evaluation and consump... View more