Urban Tourist Complexes as Multi-Product Companies: Market Segmentation and Product Differentiation in Amsterdam

Research, Conference object, Preprint OPEN
João Romão; Bart Neuts; Peter Nijkamp; Eveline van Leeuwen;
(2012)
  • Publisher: Faculty of Economics and Business Administration / VU University
  • Subject:
    • ddc: ddc:330

The tourism sector is evolving into an advanced industrial sector. Modern tourism presupposes an attractive portfolio of tourist services for a varied set of visitors. Meanwhile, tourism destinations have turned into multifaceted tourist complexes comprising a broad pac... View more
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