Looking at Perceived Value and Education Marketing from a Different Perspective: Perceived Value of Marketing Education

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Sığırcı, Özge; Gürdal, Sahavet;
(2012)
  • Publisher: Social Sciences Research Society
  • Journal: International Journal of Social Sciences and Humanity Studies (issn: 1309-8063, eissn: 1309-8063)
  • Publisher copyright policies & self-archiving
  • Subject: Perceived Value, Marketing Education, Education Marketing | History of scholarship and learning. The humanities | Social sciences (General) | H1-99 | AZ20-999 | Social Sciences | H

The objective of this study is both to see the perceived value of marketing education, and to investigate whether there are any differences among people based on gender, age, marketing education level, and the sacrifices done for the marketing education. Exploratory ... View more
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