Integrated marketing communications:pathway for enhancing client-costomer relationships

Article English OPEN
Kehinde Oladele Joseph;
(2010)
  • Publisher: University of Bucharest Publishing House
  • Journal: Manager,volume 12,issue 1 December,pages117-129 (issn: 1453-0503, eissn: 2286-170X)
  • Publisher copyright policies & self-archiving
  • Subject: Enhanced | Marketing | Relationships | Communications | HF5001-6182 | Business | Integration | Integration; Marketing; Communications; Enhanced; Relationships

The strategic coordination of marketing communication tools is vital and highly crucial for every result driven organization today. Companies must be able to deliver the right message to their target audience in order to elicit the right results. The objectives of this ... View more
  • References (20)
    20 references, page 1 of 2

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