Marketing strategy of the selected company

Bachelor thesis Czech RESTRICTED
Pánková, Lucie;
(2013)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketingový mix; analýza; marketingová strategie; analysis; marketing strategy; marketing mix | marketingový mix; marketingová strategie; SWOT analýza; SWOT analysis; společnost Náš grunt, s.r.o.; company Náš grunt, s.r.o.; concept Náš grunt; marketing strategy; koncept Náš grunt; marketing mix

This bachelor thesis deals with the marketing strategy of the company Náš grunt, s.r.o., the operator of the farm food concept Náš grunt. The aim of the thesis is to analyse the marketing strategy of the company and to suggest possible improvements. The theoretical part... View more
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