Adding some context to port marketing: Exploring the content and measurement of market orientation in the port industry

Article English OPEN
Kounoupas, Evangelos; Pardali, Angeliki;
(2015)
  • Publisher: University of Piraeus
  • Journal: SPOUDAI - Journal of Economics and Business (issn: 2241-424X, eissn: 1105-8919)
  • Publisher copyright policies & self-archiving
  • Subject: M39 | market intelligence | Market Orientation | Market Orientation, market intelligence; port performance; mediating and moderating variables | mediating and moderating variables | R40 | port performance
    • ddc: ddc:650

Understanding and responding to customer needs is the essence of the marketing concept and as such it has been discussed in various fields of business and economic literature. Port economics and management literature has thoroughly investigated areas such as port effici... View more
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