Advertising, Competition and Entry in Media Industries

Research, Book, Preprint, Article OPEN
Crampes, Claude; Haritchabalet, Carole; Jullien, Bruno;
  • Publisher: IDEI Working Paper
  • Subject: Werbung | L82 | Unvollkommener Markt | media | advertising | L13 | Werbewirtschaft | media, advertising, free entry, two-sided markets | B- ECONOMIE ET FINANCE | two-sided markets | free entry | Markteintritt
    • jel: jel:L82 | jel:L13
      ddc: ddc:330
    acm: ComputingMilieux_MISCELLANEOUS

This paper presents a model of media competition with free entry when media operators are financed both from advertisers and customers. The relation between advertising receipts and sales receipts, which are both complementary and antagonist, is different if media opera... View more
  • References (19)
    19 references, page 1 of 2

    [1] Anderson S. and Coate S. (2003): "Market Provision of Broadcasting: A Welfare Analysis", forthcoming, Review of Economic Studies.

    [2] Armstrong M. (2002, revised 2004): "Competition in Two-Sided Markets", mimeo, University College London.

    [3] Caillaud B. and Jullien B. (2001): "Competing Cybermediaries", European Economic Review (Papers & Proceedings) 45, 797-808.

    [4] Caillaud and Jullien (2003): "Chicken & Egg: competition among intermediation service providers", Rand Journal of Economics, 34, 309-328.

    [5] Choi J.P., 2003, "Broadcast Competition and Advertising with Free Entry", mimeo, University of Michigan.

    [6] Dukes, A, and E. Gal-Or, 2003, "Minimum Di¤erentiation in Commercial Media Markets", Journal of Economics and Management Strategy, 12: 291-325.

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