Identifying and assessing the factors affecting skill gap in digital marketing in communication industry companies

Article English OPEN
Ghotbifar, Fereshteh ; Marjani, Mohammad Reza ; Ramazani, Abbas (2017)
  • Publisher: Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
  • Journal: Independent Journal of Management & Production (issn: 2236-269X)
  • Related identifiers: doi: 10.14807/ijmp.v8i1.507
  • Subject: Digital Marketing | Skill Gap | Management. Industrial management | HD28-70 | Digital Marketing; Skill Gap; Communication Industry | Communication Industry

As far as new communication channels are concerned, there have been extensive developments in communications and marketing in digital era. Today, therefore, companies try to take advantage of digital marketing channels to provide suitable services to customers to improv... View more
  • References (2)

    AKAR, ERKAN; BIROL, TOPCU (2011). An examination of the factors influencing consumers' attitudes toward social media marketing. Journal of Internet Commerce, v. 10, n.1, p. 35-67.

    BUZZARD, CHRISTOFER et al. (2011). The use of digital technologies in the classroom: A teaching and learning perspective. Journal of Marketing Education : 0273475311410845.

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