Identifying and assessing the factors affecting skill gap in digital marketing in communication industry companies
Marjani, Mohammad Reza
- Publisher: Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
Independent Journal of Management & Production
Digital Marketing | Skill Gap | Management. Industrial management | HD28-70 | Digital Marketing; Skill Gap; Communication Industry | Communication Industry
As far as new communication channels are concerned, there have been extensive developments in communications and marketing in digital era. Today, therefore, companies try to take advantage of digital marketing channels to provide suitable services to customers to improv...