Customer relationship management system

Master thesis Lithuanian OPEN
Selenis, Laimonas;
(2004)
  • Publisher: Institutional Repository of Kaunas University of Technology
  • Embargo end date: 2005-05-31
  • Subject: User grouping | Vartotojų valdymas | Data mining | User profiling | Duomenų gavyba | Informatics | Vartotojų atpažinimas | Vartotojų grupavimas | CRM

Customer Relationship Management (CRM) is one of the biggest problems for many companies today. By analyzing history records (profiles) of its customers, organization can effectively adapt its business activity to users needs and create better products and services. Pro... View more
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