Narcissism predicts impulsive buying: phenotypic and genetic evidence

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Cai, Huajian; Shi, Yuanyuan; Fang, Xiang; Luo, Yu L. L.;

Impulsive buying makes billions of dollars for retail businesses every year, particularly in an era of thriving e-commerce. Narcissism, characterized by impulsivity and materialism, may serve as a potential antecedent to impulsive buying. To test this hypothesis, two st... View more
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