GLOBAL TOURISM PERFORMANCE IN RELATION TO CUSTOMER RELATIONSHIP MANAGEMENT FROM THE SOCIAL MEDIA PERSPECTIVE
- Publisher: Academica Brâncuşi
Constatin Brancusi University of Targu Jiu Annals - Economy Series,
(issn: 1844-7007, eissn: 1844-7007)
tourism performance | globalization | HF1021-1027 | HB71-74 | Economics as a science | Commercial geography. Economic geography | customer relationship management, globalization, information and communications technology, Social CRM, tourism performance | information and communications technology | customer relationship management | Social CRM
Having one of the most prominent dynamics globally, tourism is still under the influence of several factors,
extremely different and diverse, with sometimes profound influences, difficult to explain and to commensurate. The
consequence, especially that of the ec...