GLOBAL TOURISM PERFORMANCE IN RELATION TO CUSTOMER RELATIONSHIP MANAGEMENT FROM THE SOCIAL MEDIA PERSPECTIVE

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FIROIU DANIELA ; CROITORU ADINA-GABRIELA (2014)
  • Publisher: Academica Brâncuşi
  • Journal: Constatin Brancusi University of Targu Jiu Annals - Economy Series, volume Special, issue May, pages 405-411 (issn: 1844-7007, eissn: 1844-7007)
  • Subject: tourism performance | globalization | HF1021-1027 | HB71-74 | Economics as a science | Commercial geography. Economic geography | customer relationship management, globalization, information and communications technology, Social CRM, tourism performance | information and communications technology | customer relationship management | Social CRM

Having one of the most prominent dynamics globally, tourism is still under the influence of several factors, extremely different and diverse, with sometimes profound influences, difficult to explain and to commensurate. The consequence, especially that of the ec... View more
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