Does perceived risk influence the effects of message framing? A new investigation of a widely held notion

Article, Other literature type English OPEN
Riet, J.P. van 't; Cox, A.D.; Cox, D.; Zimet, G.D.; Bruijn, G.J. de; Putte, B. van den; Vries, H. de; Werrij, M.Q.; Ruiter, R.A.C.;
(2014)
  • Related identifiers: pmc: PMC4349530, doi: 10.1080/08870446.2014.896916
  • Subject: METAANALYSIS | LOSS-FRAMED MESSAGES | HEALTHY BEHAVIOR | INTENTIONS | message framing | HUMAN-PAPILLOMAVIRUS VACCINE | Article | GAIN | persuasion | PERCEPTIONS | risk perceptions | SMOKING-CESSATION | health behaviour | DECISIONS | ISSUE INVOLVEMENT

Health-promoting messages can be framed in terms of the beneficial consequences of healthy behaviour (gain-framed messages) or the detrimental consequences of unhealthy behaviour (loss-framed messages). An influential notion holds that the perceived risk associated with... View more
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