Determinants of technology adoption in the retail trade industry – the case of SMEs in Spain

Article English OPEN
Isidoro Romero; Juan A. Martínez-Román;
(2015)
  • Publisher: Academy of Economic Studies of Bucharest
  • Journal: Amfiteatru Economic (issn: 1582-9146, eissn: 2247-9104)
  • Publisher copyright policies & self-archiving
  • Subject: HF5001-6182 | L81 | technology adoption | Business | business owner | Economics as a science | retail trade, technology adoption, SME, business owner | SME | O32 | HB71-74 | retail trade
    • jel: jel:L81 | jel:O32
      ddc: ddc:330

This paper analyzes the determinants of small and medium-sized enterprises’ technology adoption in the retail trade industry. From the theoretical perspective, two types of influential factors are differentiated in this respect: the personal characteristics of the manag... View more
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