publication . Preprint . Article . Report . 2012

Following through on Good Intentions: The Power of Planning Prompts

Katherine Milkman; John Beshears; James Choi; David Laibson; Brigitte Madrian;
Open Access
  • Published: 01 Apr 2012
We study whether prompts to form and recall a plan can increase individuals’ responsiveness to reminders to make and attend beneficial appointments. At four companies, all employees due for a colonoscopy were randomly assigned to receive either a control mailing or a treatment mailing. The mailings were identical except that the control mailing included a blank sticky note while the treatment mailing included a sticky note that prompted the recipient to write down the appointment date for a colonoscopy and the name of the doctor who would conduct the procedure. During the seven-month follow-up period, 7.2% of treatment employees received a colonoscopy compared...
Medical Subject Headings: education
free text keywords: jel:D03, jel:D91, jel:I12, Colonoscopy, medicine.diagnostic_test, medicine, Health insurance, Health economics, Behavioral economics, Write-off, Actuarial science, Treatment effect, business.industry, business, Recall, Family medicine, medicine.medical_specialty
Related Organizations
Funded by
  • Funder: National Institutes of Health (NIH)
  • Project Code: 2P01AG005842-04
NIH| Pilot Core
  • Funder: National Institutes of Health (NIH)
  • Project Code: 5P30AG034532-07

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