Vaporware, suddenware, and trueware: new product preannouncements under market uncertainty

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Ofek , Elie; Turut, Özge; Turut, Ozge;
  • Publisher: INFORMS (Institute for Operations Research and Management Sciences)
  • Related identifiers: doi: 10.1287/mksc.1120.0762
  • Subject: H Social Sciences (General)

A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter compe... View more
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