The Gravity Law of Marketing - a Major Reason for Change to a Better Performance

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Victor DANCIU;
  • Publisher: General Association of Economists from Romania
  • Journal: Theoretical and Applied Economics,volume 4(545),issue 4(545) April,pages7-18 (issn: 1841-8678, eissn: 1844-0029)
  • Publisher copyright policies & self-archiving
  • Subject: HF5001-6182 | Business | strategic drift/wear-out | Economics as a science | cycle of change | cycle of change. | law of marketing gravity | strategic change | HB71-74 | strategic opportunism | law of marketing gravity; strategic drift/wear-out; strategic opportunism; strategic change; cycle of change. | HB1-3840 | Economic theory. Demography

Companies develop marketing strategies only for success. But, sooner or later, even the most successful strategies begin to wear out and lose their impact on the performances of the company. The mutual attraction between the marketing strategy and the performan... View more
  • References (14)
    14 references, page 1 of 2

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