The Gravity Law of Marketing - a Major Reason for Change to a Better Performance

Article OPEN
Victor DANCIU;
(2010)
  • Publisher: General Association of Economists from Romania
  • Journal: Theoretical and Applied Economics,volume 4(545),issue 4(545) April,pages7-18 (issn: 1841-8678, eissn: 1844-0029)
  • Publisher copyright policies & self-archiving
  • Subject: HF5001-6182 | Business | strategic drift/wear-out | Economics as a science | cycle of change | cycle of change. | law of marketing gravity | strategic change | HB71-74 | strategic opportunism | law of marketing gravity; strategic drift/wear-out; strategic opportunism; strategic change; cycle of change. | HB1-3840 | Economic theory. Demography

Companies develop marketing strategies only for success. But, sooner or later, even the most successful strategies begin to wear out and lose their impact on the performances of the company. The mutual attraction between the marketing strategy and the performan... View more
  • References (14)
    14 references, page 1 of 2

    Aaker, A. D. (2008). Strategic Market Management, eighth edition, John Wiley and Sons, Inc., New York

    Bradley F. (1997). International Marketing Strategy, second edition, Prentice Hall International (UK) Ltd., London

    Carnall, C. (1995). Managing Change in Organizations, second edition, Prentice Hall International (UK) Ltd., London

    Chakravarthy, S.B., Lorange, P. (1991). Managing the Strategy Process. A Framework for a Multibusiness Firm, Prentice Hall Inc., Englewood Cliffs, New York

    Danciu, V. (2005). Strategii moderne de marketing, Editura Independenţa Economică, Piteşti

    Danciu, V., Grigorescu, Adriana (2000). Marketing. Metodologie şi practică, Editura Dacia Europa Nova, Lugoj

    Florescu, C-tin, Mâlcomete, P., Pop, N.Al., (coord.) (2003). Marketing. Dicţionar explicativ, Editura Economică, Bucureşti

    Johnson, G., Scholes, K., Whittington, R. (2005). Exploring Corporate Strategy. Text and Cases, seventh edition, Pearson Education Ltd., London

    Mc Donald, M., Wilson, H. (2002). The New Marketing. Transforming the Corporate Future, Butterworth-Heinemann, Oxford (UK)

    Nickols, F. (2008). Change Management 101: A Primer, Distance Consulting LLC (http://home.att.net/-nickols/change.htm)

  • Metrics
Share - Bookmark