An Empirical Study of Strategic Positioning and Production Efficiency

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Hsihui Chang; Guy D. Fernando; Arindam Tripathy;
  • Publisher: Hindawi Limited
  • Journal: Advances in Operations Research (issn: 1687-9147, eissn: 1687-9155)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.1155/2015/347045
  • Subject: Production management. Operations management | TS155-194 | Article Subject

We examine the relationship between strategic positioning of firms and their production efficiency. Firms with competitive advantages based on either cost leadership or differentiation are able to outperform their competitors. Firms pursuing a cost leadership strategy ... View more
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