Business process of reputation management of food industry enterprises

Article English OPEN
Derevianko Olena. H.;
(2014)
  • Publisher: PH "INZHEK"
  • Journal: Problemi Ekonomiki,issue 1,pages223-229 (issn: 2222-0712)
  • Subject: business process | HG1-9999 | food industry | HB71-74 | Economics as a science | reputation | reputation management | stakeholders | Finance | reputation, reputation management, business process, stakeholders, food industry

The goal of the article is development of the methodical base of reputation management directed at formalisation of theoretical provisions and explanation how to organise reputation management at food industry enterprises. The article shows prospectiveness of use of the... View more
  • References (4)

    Fombrun, C. J. Reputation: Realizing Value from Corporate Image: harvard Business School Press., 1996.

    Grahame, D. Creating Corporate Reputations: Oxford University Press., 2002.

    Gaines, l. Ross Corporate Reputation 12 Steps to Safeguarding and Recovering Reputation, 2008.

    Grifin, A. New Strategies for Reputation Management Gaining Control of Issues, 2008.

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