A behavioral science framework for understanding kawaii

Conference object English OPEN
Nittono, Hiroshi (2010)
  • Publisher: Editorial comittee of the third international workshop on Kansei
  • Journal: Proceedings of The Third International Workshop on Kansei 80-83
  • Subject: baby schema | emotion | cognition | cultural differences | cuteness | 140

Kawaii is a key concept that characterizes modern Japanese culture. It is often translated into English as “cute," but asubtle difference of nuance exists between the two words. Although many books and articles have been published onthis subject, these discussions are m... View more
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