Use and Perception of Digital Marketing Tools for Micro-Enterprises in Tijuana

Article English OPEN
Jorge Carlos MORGAN MEDINA; Alfredo Mario MEJÍA RAMÍREZ; Carolina PIZANO NORIEGA;
(2014)
  • Publisher: Faculty of Management National University of Political Studies and Public Administration
  • Journal: Management Dynamics in the Knowledge Economy,volume 1,issue 3 December,pages347-365 (issn: 2286-2668)
  • Publisher copyright policies & self-archiving
  • Subject: HF5001-6182 | Business | digital marketing, social media, Facebook, Web 2.0, online advertising, business opportunities, communication

In modern world, big changes are occurring in short time frames, businesses are dealing with information and communication technologies adaptation and updating problems, being such as Internet and Web 2.0. There are different tools that allow efficiency in internal and ... View more
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