Subject: A | Marketing programs, Green products, Ecology, Sustainability, Marketing mix | Ecology | Marketing mix | Marketing programs | Sustainability | General Works | Green products
jel: jel:Q57 | jel:Q56 | jel:M31
This article explores one dimension of green marketing programs: their potential application as a solution in achieving and maintaining the ecological sustainability on global market. We examine the necessity to develop and launch green products which can respond to env... View more
 Baker, W.E., & Sinkula, J.M. (2005). Environmental marketing strategy and firm performance: effects on new product performance and market share. Journal of the Academy of Marketing Science, 33, 461-475.
 Banerjee, S.B., Iyer, E.S., & Kashyap, R.K. (2003). Corporate environmentalism: antecedents and influence of industry type. The Journal of Marketing, 67, 106-122.
 Banerjee, S.B. (2002). Corporate environmentalism: the construct and its measurement. Journal of Business Research, 55, 177-191
 Banerjee, S.B., Gulas, C.S., & Iyer, E.S. (1995). Shades of green: a multidimensional analysis of environmental advertising. Journal of Advertising, 24, 21-31.
 Baumann, H., Boons, F., & Bragd, A. (2002). Mapping the green product development field: engineering, policy and business perspectives. Journal of Cleaner Production, 10, 409-425.
 Belz, F.M., & Peattie, K. (2009). Sustainability marketing: A global perspective. West Sussex: Wiley.
 Berry, M., & Rondinelli, D. (1998). Proactive corporate environment management: a new industrial revolution. The Academy of Management Executive, 12 (2), 38 51.
 Brundtland, G.H. (1987). Our Common Future: The Report of the World Commission on Environment and Development. Oxford University Press, Oxford.
 Crittenden, V.L., Crittenden, W. F., Ferrell, L.K., Ferrell, O.C., & Pinney, C. C. (2011). Market-oriented sustainability: a conceptual framework and propositions. Journal of the Academy of Marketing Science, 39, 71-174.
 Dahlstrom, R. (2011). Green marketing management. Australia: SouthWestern/Cengage Learning.