MARKETING PROGRAMS FOR GREEN PRODUCTS IN ACHIEVING ECOLOGICAL SUSTAINABILITY

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Gabriela CĂPĂȚÎNĂ; Roxana-Denisa STOENESCU;
(2015)
  • Publisher: Romanian Foundation for Business Intelligence
  • Journal: SEA - Practical Application of Science,issue 7 April,pages129-134 (issn: 2360-2554)
  • Publisher copyright policies & self-archiving
  • Subject: A | Ecology | Marketing programs, Green products, Ecology, Sustainability, Marketing mix | Marketing mix | Marketing programs | Sustainability | General Works | Green products
    • jel: jel:Q57 | jel:Q56 | jel:M31

This article explores one dimension of green marketing programs: their potential application as a solution in achieving and maintaining the ecological sustainability on global market. We examine the necessity to develop and launch green products which can respond to env... View more
  • References (45)
    45 references, page 1 of 5

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