Timing of Seasonal Sales.

Article, Research, Preprint OPEN
Courty, Pascal ; Li, Hao (1999)
  • Journal: Journal of Business, volume 72, issue 4 October, pages 545-72
  • Related identifiers: doi: 10.1086/209627
  • Subject: pricing policies | seasonal sales | Business Economics and Industrial Organization | Seasonal sales, clearance sales, pricing policies, competitive pricing | clearance sales | competitive pricing
    • jel: jel:L10 | jel:D40

We present a model of timing of seasonal sales where stores choose several designs at the beginning of the season without knowing wich one, if any, will be fashionable. Fashionable designs have a chance to fetch high prices in fashion markets while non-fashionable ones ... View more
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