Evaluating the Role of Attention in the Context of Unconscious Thought Theory: Differential Impact of Attentional Scope and Load on Preference and Memory

Article English OPEN
Narayanan eSrinivasan; Sumitava eMukherjee; Maruti V Mishra; Smriti eKesarwani;
(2013)

Attention is a key process used to conceptualize and define modes of thought, but we lack information about the role of specific attentional processes on preferential choice and memory in multi-attribute decision making. In this study, we examine the role of attention b... View more
Share - Bookmark