Evaluating the Role of Attention in the Context of Unconscious Thought Theory: Differential Impact of Attentional Scope and Load on Preference and Memory

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Narayanan eSrinivasan; Sumitava eMukherjee; Maruti V Mishra; Smriti eKesarwani;

Attention is a key process used to conceptualize and define modes of thought, but we lack information about the role of specific attentional processes on preferential choice and memory in multi-attribute decision making. In this study, we examine the role of attention b... View more
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