PERSONALITY INFLUENCES ON ONLINE STORES CUSTOMERS BEHAVIOR

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Costinel DOBRE; Anca-Maria MILOVAN-CIUTA;
(2015)
  • Publisher: Asociatia de Cooperare Cultural-Educationala Suceava
  • Journal: EcoForum,volume 4,issue 1 January,pages9-9 (issn: 1584-9066, eissn: 2344-2174)
  • Publisher copyright policies & self-archiving
  • Subject: online buying | Big Five; customer behavior; online buying; online stores; personality traits. | HF5001-6182 | Business | Big Five | online stores | personality traits. | HB71-74 | Economics as a science | customer behavior

<div><p><em>Online customer behaviors include a wide range of processes and activities related to sensory reactions, perceptions, attitude formation, preferences, decisions, satisfaction evaluation, and loyalty formation. Online customer behaviors are influenced by exog... View more
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