Convince me or commit me? Avoid the cognitive trap induced by Non-Human Actors in early stages of NPD.
Conference object, PreprintEnglishOPEN
Fabien Jean; Pascal Le Masson; Benoit Weil;
Publisher: HAL CCSD
Subject: innovation | [SHS.GESTION]Humanities and Social Sciences/Business administration | actor-network theory | decision | ideation | [ SHS.GESTION ] Humanities and Social Sciences/Business administration | prototype | innovation,prototype,artefacts,ideation,decision,actor-network theory | artefacts
International audience; Akrich, Callon & Latour's concept of interessement has been broadly used in NPD. A gap in this theoretical stream of research remains in the difference between human actors' commitment and convincement. The first concerns the enrolment of compete... View more
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