Model instruments of effective segmentation of the fast food market

Article OPEN
Mityaeva Tetyana L.;
(2013)
  • Publisher: PH "INZHEK"
  • Journal: The Problems of Economy,issue 3,pages338-344 (issn: 2222-0712)
  • Publisher copyright policies & self-archiving
  • Subject: pay-off period | marketing strategy | segmentation, marketing strategy, fast food market, pay-off period, development scenarios | HG1-9999 | HB71-74 | Economics as a science | segmentation | fast food market | development scenarios | Finance

The article presents results of optimisation step-type calculations of economic effectiveness of promotion of fast food with consideration of key parameters of assessment of efficiency of the marketing strategy of segmentation. The article justifies development of a mat... View more
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