Search Advertising

Article, Preprint French OPEN
Alexandre de Cornière;
(2016)
  • Publisher: American Economic Association
  • Subject: Search engine, targeted advertising, consumer search | B- ECONOMIE ET FINANCE
    • jel: jel:D43 | jel:M37 | jel:D83 | jel:L13

Search engines enable advertisers to target consumers based on the query they have entered. In a framework with horizontal product differentiation, imperfect product information and in which consumers incur search costs, I study a game in which advertisers have to choos... View more
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