The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks

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Akgün, Serkan; Yalım, Funda;
  • Publisher: İlhan ÖZTÜRK
  • Journal: Cilt: 5 Sayı: 3,volume 5,issue 3,pages129-134 (issn: 2146-4405, eissn: 2146-4405)
  • Publisher copyright policies & self-archiving
  • Subject: Brand, consumer behaviors, chain café store brands
    • jel: jel:M

Corporations providing services and making goods are forced to ensure customer satisfaction, to build brand loyalty, to change the way being in service by taking some changes into consideration, such as changes in living conditions, in consumers’ supply and demand, fi e... View more
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