Consumer behavior

Article OPEN
Ilie BUDICA; Silvia PUIU; Bogdan Andrei BUDICA;
(2010)
  • Publisher: Academica Brâncuşi
  • Journal: Constatin Brancusi University of Targu Jiu Annals - Economy Series,volume 1,issue April,pages67-78 (issn: 1844-7007, eissn: 1844-7007)
  • Publisher copyright policies & self-archiving
  • Subject: marketing | behavior, consumer, marketing, products, services | HF1021-1027 | HB71-74 | Economics as a science | Commercial geography. Economic geography | services | behavior | consumer | products

The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is ... View more
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