Consumer behavior

Article, Part of book or chapter of book, Book OPEN
de Vries, N.K.; Hewstone, M.; Manstead, A.S.R.;
(2010)
  • Publisher: South-Western Cengage Learning
  • Journal: Constatin Brancusi University of Targu Jiu Annals - Economy Series, volume 1, issue April, pages 67-78 (issn: 1844-7007, eissn: 1844-7007)
  • Publisher copyright policies & self-archiving
  • Subject: marketing | behavior, consumer, marketing, products, services | HF1021-1027 | HB71-74 | Economics as a science | Commercial geography. Economic geography | services | international | behavior | consumer | products

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the l... View more
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