The influence of threatening visual warnings on tobacco packaging: Measuring the impact of threat level, image size, and type of pack through psychophysiological and self-report methods

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Droulers, Olivier; Gallopel-Morvan, Karine; Lacoste-Badie, Sophie; Lajante, Mathieu;
  • Publisher: Public Library of Science
  • Journal: PLoS ONE, volume 12, issue 9 (issn: 1932-6203, eissn: 1932-6203)
  • Publisher copyright policies & self-archiving
  • Identifiers: pmc: PMC5598963, doi: 10.1371/journal.pone.0184415
  • Subject: Habits | Research Article | Anatomy | Head | [SDV.SPEE]Life Sciences [q-bio]/Santé publique et épidémiologie | Bioassays and Physiological Analysis | [SHS.GESTION]Humanities and Social Sciences/Business administration | Psychology | Public and occupational health | Behavior | Muscle Electrophysiology | Smoking habits | Fear | Biology and Life Sciences | Emotions | Research and Analysis Methods | Physiology | Medicine | Q | R | Face | Electrophysiology | Social Sciences | Electromyography | Science | Electrophysiological Techniques | Medicine and Health Sciences

International audience; The first aim of this research was to assess the effectiveness, in terms of emotional and behavioral reactions, of moderately vs. highly TVWs (Threatening Visual Warnings) displayed on tobacco packs. Given the key role that emotional reactions pl... View more
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