The influence of threatening visual warnings on tobacco packaging: Measuring the impact of threat level, image size, and type of pack through psychophysiological and self-report methods

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Droulers, Olivier; Gallopel-Morvan, Karine; Lacoste-Badie, Sophie; Lajante, Mathieu;
  • Publisher: Public Library of Science
  • Journal: PLoS ONE,volume 12,issue 9 (issn: 1932-6203, eissn: 1932-6203)
  • Publisher copyright policies & self-archiving
  • Related identifiers: pmc: PMC5598963, doi: 10.1371/journal.pone.0184415
  • Subject: Habits | Research Article | Anatomy | Head | [SHS.GESTION]Humanities and Social Sciences/Business administration | Bioassays and Physiological Analysis | Psychology | Public and occupational health | Behavior | Muscle Electrophysiology | Smoking habits | Fear | Emotions | Biology and Life Sciences | Research and Analysis Methods | Physiology | Medicine | Q | Face | R | Electrophysiology | Electromyography | Social Sciences | Electrophysiological Techniques | Science | Medicine and Health Sciences

International audience; The first aim of this research was to assess the effectiveness, in terms of emotional and behavioral reactions, of moderately vs. highly TVWs (Threatening Visual Warnings) displayed on tobacco packs. Given the key role that emotional reactions pl... View more
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