THE IMPACT OF SOCIAL MEDIA ON TURKISH UNIVERSITY STUDENTS’ ATTITUDES TOWARD ONLINE ADVERTISING AND THEIR BEHAVIOURAL RESPONSE

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Armagan, Ece ; Biçer Oymak, Bihter (2013)
  • Publisher: Sosyal Bilimler Araştırmaları Derneği
  • Journal: (issn: 1309-8063, eissn: 1309-8063)
  • Subject: History of scholarship and learning. The humanities | Social sciences (General) | H1-99 | AZ20-999 | Social Sciences | H | Social Media Advertising, Consumer Beliefs, Consumer Attitudes, Consumer Behaviour

This academic study aims to show the impact of social media on Turkish students’attitudes toward online advertising and their behavioural response. Therefore thisstudy will reveal the influence of consumers’ attitudes toward social mediaadvertising and its ... View more
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