Consumption of salmon. A survey of supermarkets in China

Master thesis English OPEN
Wang, Lingling;
  • Publisher: Universitetet i Tromsø
  • Subject: VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213

To keep up with the recent trends in consumer demand for salmon product in supermarkets, an understanding of the relationship between consumption and variation of lifestyle is needed. The present paper seeks to address this question by hypothesizing that consum... View more
  • References (1)

    Aaker David A., Kumar V. and Day. George S. (1997): Marketing Research 6th. John. Wiley & Sons, Inc., N.Y

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