Target Advertising and Market Transparency

Conference object, Preprint English OPEN
Stühmeier, Torben;
(2012)
  • Publisher: ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Leibniz-Informationszentrum Wirtschaft Kiel und Hamburg
  • Subject: L82 | L86 | L22
    • jel: jel:L82 | jel:L22 | jel:L86
      ddc: ddc:330
    acm: InformationSystems_MISCELLANEOUS

This paper examines the effects of increased transparency over online news sources, e.g. due to news aggregators, on online news outlets and the advertising industry. The role of news aggregators is controversially discussed, where the discussion widely points on user s... View more
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