publication . Article . 2017

GODINHO and GARRIDO

Sandra Godinho; Margarida Garrido;
Open Access English
  • Published: 10 Aug 2017
  • Publisher: Wiley
  • Country: Portugal
Abstract
WOS: 000409198800007 (Nº de Acesso Web of Science) Recent research has shown that mouth movements, produced even during silent reading, can affect stimulus evaluation. Words featuring systematic wanderings of consonantal stricture spots ranging from the front to the rear of the mouth (inward) are preferred to words with wanderings in the opposite direction (outward). In four experiments, the authors extended this in–out effect from a basic laboratory setting to a more ecologically relevant domain and examined the boundary conditions of possible applications to marketing. In this research, the inward/outward words presented were embedded in common brand imagery s...
Subjects
free text keywords: Approach-avoidance, Branding, Embodiment, Oral articulation, :Ciências Sociais::Psicologia [Domínio/Área Científica], :Ciências Sociais::Economia e Gestão [Domínio/Área Científica], Applied Psychology, Marketing, Silent reading, Mouth movements, Stimulus (physiology), Logos Bible Software, Consumer behaviour, Communication, business.industry, business, Psychology
Funded by
EC| EXAMBOUNDEMBOD
Project
EXAMBOUNDEMBOD
Examining the Boundaries of Embodiment
  • Funder: European Commission (EC)
  • Project Code: 631673
  • Funding stream: FP7 | SP3 | PEOPLE
,
FCT| UID/PSI/03125/2013
Project
UID/PSI/03125/2013
Center for Research and Social Intervention
  • Funder: Fundação para a Ciência e a Tecnologia, I.P. (FCT)
  • Project Code: 147229
  • Funding stream: 5876
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