Effects of the truth FinishIt brand on tobacco outcomes

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W. Douglas Evans; Jessica M. Rath; Elizabeth C. Hair; Jeremy Williams Snider; Lindsay Pitzer; Marisa Greenberg; Haijun Xiao; Jennifer Cantrell; Donna Vallone;

Since 2000, the truth campaign has grown as a social marketing brand. Back then, truth employed branding to compete directly with the tobacco industry. In 2014, the launch of truth FinishIt reflected changes in the brand's strategy, the tobacco control environment, and ... View more
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