The Influence of Market Context on Business Strategy, Competitor Imitation and Operational Effectiveness

Article English OPEN
Madalina Balau;
(2015)
  • Publisher: Danubius University
  • Journal: Acta Universitatis Danubius: Oeconomica,issue 11(4) August,pages33-40 (issn: 2065-0175, eissn: 2067-340X)
  • Subject: HF5001-6182 | Business | business strategy; competitor imitation; market context; operational effectiveness

The importance of strategic positioning, along with operational effectiveness, has long been presented as key for the success of the company. There are few studies that highlighted the way in which the market context affects these efforts of the company. The aim of this... View more
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