Political Storytelling on Instagram: Key Aspects of Alexander Van der Bellen's Successful 2016 Presidential Election Campaign

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Liebhart, Karin; Bernhardt, Petra;
(2017)
  • Publisher: MISC
  • Journal: issn: 2183-2439
  • Related identifiers: doi: 10.17645/mac.v5i4.1062
  • Subject: visual strategies | storytelling | presidential election campaigns | Digitale Medien | Instagram | Instagram; digital platforms; storytelling; visual imagery; visual strategies | Interactive, electronic Media | presidential election | Medieninhalte, Aussagenforschung | Präsidentschaftswahl | interaktive, elektronische Medien | candidacy | visual imagery | Kandidatur | Österreich | political communication | Selbstdarstellung | News media, journalism, publishing | self-presentation | Communication. Mass media | politische Kommunikation | digital platforms | digital media | P87-96 | Wahlkampf | election campaign | Austria | Publizistische Medien, Journalismus,Verlagswesen | Internet | Media Contents, Content Analysis
This article addresses the strategic use of Instagram in election campaigns for the office of the Austrian Federal President in 2016. Based on a comprehensive visual analysis of 504 Instagram posts from Green-backed but independent presidential candidate Alexander Van d... View more
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