Can business development services practitioners learn from theories on innovation and services marketing?

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Caniels, M.C.J.; Romijn, Henny A.; De Ruijter-De Wildt, Marieke;

Business Development Services programmes for non-financial support to small enterprises in developing countries recently have become big business for development donors and NGOs. The approach revolves around the idea that so-called ‘demand-driven’ interventions are the ... View more
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    14 references, page 1 of 2

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