Value Creation in the Cloud: Understanding Business Model Factors Affecting Value of Cloud Computing

Conference object English OPEN
Morgan, Lorraine ; Conboy, Kieran (2013)
  • Publisher: Association for Information Systems
  • Subject: cloud computing | business model | value creation

peer-reviewed Despite the rapid emergence of cloud technology, its prevalence and accessibility to all types of organizations and its potential to predominantly shift competitive landscapes by providing a new platform for creating and delivering business value,... View more
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