Sustainable marketing communication strategies of Russian companies under the import substitution policy

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Chernova, Veronika Yu.; Zobov, Alexander M.; Starostin, Vasily S.; Butkovskaya, Galina V.;
(2017)
  • Publisher: Entrepreneurship and Sustainability Center
  • Related identifiers: doi: 10.9770/jesi.2017.5.2(5)
  • Subject: [QFIN.GN]Quantitative Finance [q-fin]/General Finance [q-fin.GN] | [ QFIN.ST ] Quantitative Finance [q-fin]/Statistical Finance [q-fin.ST] | JEL : M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M30 - General | [ QFIN.GN ] Quantitative Finance [q-fin]/General Finance [q-fin.GN] | food products | JEL : Q - Agricultural and Natural Resource Economics • Environmental and Ecological Economics/Q.Q1 - Agriculture/Q.Q1.Q13 - Agricultural Markets and Marketing • Cooperatives • Agribusiness | marketing communications | [ INFO.INFO-CE ] Computer Science [cs]/Computational Engineering, Finance, and Science [cs.CE] | [ SHS.STAT ] Humanities and Social Sciences/Methods and statistics | [INFO.INFO-CE]Computer Science [cs]/Computational Engineering, Finance, and Science [cs.CE] | [ SHS.ECO ] Humanities and Social Sciences/Economies and finances | JEL: Q - Agricultural and Natural Resource Economics • Environmental and Ecological Economics/Q.Q1 - Agriculture/Q.Q1.Q13 - Agricultural Markets and Marketing • Cooperatives • Agribusiness | JEL: Q - Agricultural and Natural Resource Economics • Environmental and Ecological Economics/Q.Q1 - Agriculture/Q.Q1.Q18 - Agricultural Policy • Food Policy | JEL : Q - Agricultural and Natural Resource Economics • Environmental and Ecological Economics/Q.Q1 - Agriculture/Q.Q1.Q18 - Agricultural Policy • Food Policy | [SHS.ECO]Humanities and Social Sciences/Economies and finances | import substitution | JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M30 - General | [SHS.STAT]Humanities and Social Sciences/Methods and statistics | consumer goods | [QFIN.ST]Quantitative Finance [q-fin]/Statistical Finance [q-fin.ST]

International audience; The sanction standoff between Russia and the West opened up new opportunities for Russian food manufacturers. A new import substitution policy declared by the government restricted the access of the leading foreign countries to the market and unl... View more
  • References (6)

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