publication . Article . 2016

Romanian Campaigns on Corporate Social Responsibility – Signs of Globalization

Monica Patrut; Camelia Cmeciu;
Open Access English
  • Published: 01 Mar 2016 Journal: Brain: Broad Research in Artificial Intelligence and Neuroscience (issn: 2068-0473, eissn: 2067-3957, Copyright policy)
  • Publisher: EduSoft publishing
Abstract
<p>Organizations play an important role in the development of the modern society since managers have become aware that financial profit highly depends on community involvement. The active participation of organizations in community life implies to adapt global strategies to local issues or to promote local issues at a global level. Actually this is the essence of glocalization. The means by which organizations can achieve these glocal objectives is CSR campaigns.  CSR represents an instrument used to solve diverse issues, such as: human rights, environment and climate change, education, support for vulnerable groups, sustainable development, or establishment of ...
Subjects
free text keywords: Neurology. Diseases of the nervous system, RC346-429, Electronic computers. Computer science, QA75.5-76.95, Glocalization, New media, Social Media, Corporate Social Responsibility
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publication . Article . 2016

Romanian Campaigns on Corporate Social Responsibility – Signs of Globalization

Monica Patrut; Camelia Cmeciu;