Values, food and bags: A study of consumption decisions in a laboratory supermarket

Research, Preprint OPEN
Kasser, Tim; Matthey, Astrid;
  • Publisher: Univ. u.a. Jena
  • Subject: Q56 | D12 | consumer behavior | values | Q31 | conservation (ecological behavior) | Consumer Behavior, Values, Conservation (Ecological Behavior)
    • jel: jel:Q56 | jel:D12 | jel:Q31
      ddc: ddc:330

We study the relation between people's personal values and environmentally friendly consumption behavior. We first assessed subjects' personal values using the Aspiration Index. Then subjects participated in a laboratory supermarket offering organic and conventional foo... View more
Share - Bookmark