Significance of hidden advertising of the media business models in Latvia

Article English OPEN
Rožukalne, Anda;
(2012)
  • Related identifiers: doi: 10.7220/2029-865X.08.07
  • Subject: Media culture | 070 Žurnalistika / Journalism | Media management | Clientelism | Advertorial | Hidden advertising | Media business models

Since 2002 parliamentary and municipal elections in Latvia, media content researches have shown a considerable amount of hidden advertising: media publish information that is paid-for, yet not identified as advertising, assigning this information with the qualities of i... View more
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