THE MODEL OF THE FIVE COMPETITIVE FORCES ON ROMANIAN RETAIL MARKET

Article English OPEN
SILVIA PUIU (2010)
  • Publisher: University of Petrosani
  • Journal: Annals of the University of Petrosani: Economics, volume 10, issue 1, pages 289-298 (issn: 1582-5949)
  • Subject: retail, Porter, Romania, competition, market | Economics as a science | competition | Romania | retail | market | HB71-74 | HB1-3840 | Porter | Economic theory. Demography
    • jel: jel:M39 | jel:M19
    acm: ComputingMilieux_GENERAL

The paper is about the model of the five competitive forces of Michael Porter. In the first part, I have presented the theoretical aspects of the model and after that, I tried to apply the model on the retail market in Romania. I used data gathered from national and int... View more
  • References (13)
    13 references, page 1 of 2

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    [6]. Porter, M. (1980) Competitive strategy, The Free Press, New York

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    [10]. Study How Global is the Business of Retail? (2009) Available at www.cbre.com

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